UM, a division of IPG Mediabrands, has emerged the big winner at this year’s Festival of Media Global, taking Agency of the Year accolades for UM Romania, Campaign of the Year and 13 additional award wins.
Heading into finals with a total of 24 shortlisted entries, UM converted 13 of those into award wins, with nine gold (the most of any agency), one silver and three bronze trophies across ten categories. UM Romania’s Sunday Grannies, created for Vodafone, took four golds, the most of any campaign.
“As CEO, I could not be prouder,” said Daryl Lee, Global CEO, UM. “Our success at Festival of Media is built not only on our accomplishments over the past years, but also the relevance of our promise to using better science and better art to deliver better outcomes for our clients. That is what we live every day at UM and now we are seeing the results.”
UM continues to sustain momentum across its global network, showing impressive gains in its European markets while maintaining its premier position in APAC, LATAM and North America. The agency recently received a collective 14 awards at this year’s Festival of Media Asia and MENA awards, including Campaign of the Year for KFC out of UM Malaysia.
In 2015, UM offices in Romania and Slovenia were both honoured with various Agency of the Year awards, following similar successes in Malaysia and Australia the year prior. Other top 2015 awards include the second consecutive RECMA top agency ranking for UM Malaysia, an Effie Grand Prix in Colombia, three Adweek Media Plan of the year Awards (Germany, London and U.S.) and over 40 award wins for UM London in major competitions ranging from global programs such as Cannes Lions and Festival of Media to regional festivals including Masters of Marketing and the IPM awards.