Top Story

e4m_logo.png

Home >> Advertising >> Article

UltraTech moves from Leo Burnett to Interface, media business to Lodestar Universal; account pegged at Rs 40 cr

14-November-2006
Font Size   16
Share
UltraTech moves from Leo Burnett to Interface, media business to Lodestar Universal; account pegged at Rs 40 cr

Lodestar Universal is continuing with its good run. Close on the heels of the Mahindra Renault win, the agency has added Birla’s grey cement brands – Birla Plus and Birla Super -- to its kitty as well as the brand UltraTech, again from the Birla stable. Prior to this, the business was with Starcom. The total account is pegged at a whopping Rs 40-45 crore. There was no pitch involved in the selection of the agency.

The development comes in the wake of Birla’s decision to move UltraTech from Leo Burnett to Interface. Recently, the cement major had moved Birla Super and Birla Plus to Interface. As is known, Birla White has always been in Interface’s kitty.

Speaking on the new additions, Niteen Bhagwat, Executive Director, Interface Communications, said, “We are absolutely delighted to handle the UltraTech business. This is a vindication of the trust that the client has put in us. We are very happy and proud to be associated with the Birla business.”

Nandini Dias, Vice-president, Lodestar Universal, added, “We have worked for Birla White and now to get the rest of the business is a very humbling experience. Our clients are like partners and there is nothing better than growing with them. We are looking forward to a fruitful association with these brands.”

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.