The Tata Group is commemorating the death centenary of its founder Jamsetji Tata and the 100th birth anniversaries of J.R.D. Tata and Naval Tata. It has therefore, on this occasion, planned a special project. The spends of the project are pegged at Rs 40 crore.
In the course, the corporate has divided the creative responsibilities for this special project between Ulka, Rediffusion DY&R and Vaishnavi Dentsu.
Of these, FCB Ulka already shares a relation with the corporate and continues to be the contracted agency for the Tata Group’s corporate account and is also involved in the Centenary project.
Confirming the development, Arun Nanda, MD and Chairman, Rediffusion DY&R says, “We are very proud that we have been assigned creative responsibilities for the TATA corporate account. This is a prestigious responsibility. We are working on it already and I assure you that this would be one memorable campaign.”
While Rediff will create print as well as television advertising, Vaishnavi-Dentsu will focus on television communication. Ulka has the responsibility of creating and managing the communication for stakeholder groups which would include employees and shareholders."