Top Story

e4m_logo.png

Home >> Advertising >> Article

UK dotcoms wasting millions on mainstream ads

16-November-2000
Font Size   16
Share
UK dotcoms wasting millions on mainstream ads

New economy branding consultancy Headmint said a snapshot survey on internet portal Lycos, Net retailer Jungle.com and online bank first-e showed that "dotcoms are not building crucial loyalty-based relationships with consumers." The survey said despite spending £11.5 million on advertising, 68 per cent of 1,000 adults questioned had not heard of Lycos and only 11 per cent claimed to be familiar with the brand. It also said 75 per cent of respondents were unaware of Jungle.com , which had spent £8.5 million on advertising. First-e scored worst of all, with 89 per cent unaware of the brand following an advertising campaign worth £6.5 million.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of a...

The IMA awards celebrate and recognise marketing successes. The award ceremony will be held on December 7, 2017 at The Leela Gurugram.

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)