It’s time for a bunch of most popular Kannada channels to go paid. Udaya TV, Ushe and Udaya News – all from Sun Network stable are soon to be paid channels. Udaya officials confirmed the news, stating the move was awaiting final go ahead for quite some time. With much of finer details yet to be settled, the shift is expected to come into effect in a month’s time.
Talking to exchange4media, K. Vijay Kumar, VP, Udaya TV informed that the channel was finalising its distribution and was short-listing dealers and distributors. “Our next step would involve purchase of decoders by the distributors and cable operators,” he said.
Calling the shift as a direct deal between Udaya TV and its distributors, he confirmed that the audience would not be affected in any way. Refusing to divulge any projected business figures, he said: “The move has received a warm welcome from all cable operators, as it will help them consolidate their business in terms of a cleaner collection procedure.”
According to Kumar, impressive performance of Sun’s bouquet of channels in Karnataka encouraged the network to go ahead with the long-awaited shift. He observed, with Udaya and Ushe steadily holding on to the number one and two positions in the state, the timing couldn’t have been better. “I don’t see any threat from our competitors at the moment,” Kumar maintained, with a smile, “They need to go a long way before looking at the top two positions.”
Despite clinging on to the leadership position, the channel is working out strategies to ensure it rides high on the rating charts. Alongside promising a whole new programme-mix, Udaya has plans to introduce at least three new serials and put a renewed focus on the movies. With both elections and school holidays round the corner, the channel has stuffed its kitty with a lot of goodies for the viewer.