Top Story

e4m_logo.png

Home >> Advertising >> Article

Udaya, Ushe to air new goodies as go paid

02-March-2004
Font Size   16
Share
Udaya, Ushe to air new goodies as go paid

It’s time for a bunch of most popular Kannada channels to go paid. Udaya TV, Ushe and Udaya News – all from Sun Network stable are soon to be paid channels. Udaya officials confirmed the news, stating the move was awaiting final go ahead for quite some time. With much of finer details yet to be settled, the shift is expected to come into effect in a month’s time.

Talking to exchange4media, K. Vijay Kumar, VP, Udaya TV informed that the channel was finalising its distribution and was short-listing dealers and distributors. “Our next step would involve purchase of decoders by the distributors and cable operators,” he said.

Calling the shift as a direct deal between Udaya TV and its distributors, he confirmed that the audience would not be affected in any way. Refusing to divulge any projected business figures, he said: “The move has received a warm welcome from all cable operators, as it will help them consolidate their business in terms of a cleaner collection procedure.”

According to Kumar, impressive performance of Sun’s bouquet of channels in Karnataka encouraged the network to go ahead with the long-awaited shift. He observed, with Udaya and Ushe steadily holding on to the number one and two positions in the state, the timing couldn’t have been better. “I don’t see any threat from our competitors at the moment,” Kumar maintained, with a smile, “They need to go a long way before looking at the top two positions.”

Despite clinging on to the leadership position, the channel is working out strategies to ensure it rides high on the rating charts. Alongside promising a whole new programme-mix, Udaya has plans to introduce at least three new serials and put a renewed focus on the movies. With both elections and school holidays round the corner, the channel has stuffed its kitty with a lot of goodies for the viewer.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends