Top Story


Home >> Advertising >> Article

Uber launches #SwitchToPool campaign in six Indian cities

Font Size   16
Uber launches #SwitchToPool campaign in six Indian cities

Uber, one of the world's largest on-demand ride-sharing companies, has announced the launch of #SwitchToPool campaign in six cities in India, where it currently offers uberPOOL - New Delhi, Mumbai, Bengaluru, Kolkata, Hyderabad and Chennai. With uberPOOL as a key product focus for the company, this campaign aims to accelerate Uber’s efforts to offer carpooling and ride-sharing as credible solutions to the growing menace of rising pollution levels and congestion in cities. In a landmark move, Uber will encourage more riders to use uberPool by making it the default option on the app for riders and rolling out special ‘pledge and win offers’ through the end of the year. In its boldest move ever, the company will also share the impact made by riders across India on the environment by switching to pool through a live microsite that will be updated on a daily basis. Additionally, riders will get a weekly update on their personal contribution to encourage them to continue to be part of the solution.

“Congestion is more than just an annoyance; it’s a drain on our cities, our economies, our health, and our planet. With 22% of all CO2  emissions globally coming from transportation, Indians are facing exposure levels that are anywhere from 4 to 12 times the safe level of annual air pollution, based on data from WHO. I have personally seen the impact more visibly in Delhi with its recent alarming levels of smog. Currently, on an average we have just one person in a car at any given point, with the average asset utilisation rate as low as 5%. So while vehicles are congesting the roads, only few people are being actually transported from point A to point B. Ridesharing and carpooling on the contrary, allows us to put ‘more people in fewer cars’, – essentially turning every car into a shared resource,” said Amit Jain, President of India and South Asia, Uber.

“We believe that tackling pollution levels and congestion requires concerted action and collaborative partnerships. Our experience across cities in India and globally shows that alternate methods of commute, carpooling and ride-sharing have made a tangible difference. Today, more than 20% of our rides are on uberPOOL in cities where we offer the service. As a responsible corporate citizen, we want to be part of the solution and we are confident that the citizens will get an opportunity to partner with Uber, and make the future of their cities better,” added Jain.

UberPOOL enables people going the same way at the same time to share their journey by choosing carpooling at the tap of a button. Selecting the uberPOOL option connects the rider real-time with 1-2 passengers heading in the same direction. Shared rides are up to 50% cheaper than traveling solo on uberGO, irrespective of the destination and adds just a couple of minutes to the total ride time.

In India, since the launch of uberPOOL in December 2015:

·    Saved over 32 million kilometres travelled

·    Saved over 1.5 million litres of fuel

·    Cut over 3.5 million kgs COemissions  

As part of the #SwitchToPOOL campaign, Uber will also be announcing a slew of interesting promotional offers through the end of the month to raise awareness amongst citizens and encourage them to pool their rides.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3