Top Story

e4m_logo.png

Home >> Advertising >> Article

Uber launches #SwitchToPool campaign in six Indian cities

13-December-2016
Font Size   16
Share
Uber launches #SwitchToPool campaign in six Indian cities

Uber, one of the world's largest on-demand ride-sharing companies, has announced the launch of #SwitchToPool campaign in six cities in India, where it currently offers uberPOOL - New Delhi, Mumbai, Bengaluru, Kolkata, Hyderabad and Chennai. With uberPOOL as a key product focus for the company, this campaign aims to accelerate Uber’s efforts to offer carpooling and ride-sharing as credible solutions to the growing menace of rising pollution levels and congestion in cities. In a landmark move, Uber will encourage more riders to use uberPool by making it the default option on the app for riders and rolling out special ‘pledge and win offers’ through the end of the year. In its boldest move ever, the company will also share the impact made by riders across India on the environment by switching to pool through a live microsite that will be updated on a daily basis. Additionally, riders will get a weekly update on their personal contribution to encourage them to continue to be part of the solution.

“Congestion is more than just an annoyance; it’s a drain on our cities, our economies, our health, and our planet. With 22% of all CO2  emissions globally coming from transportation, Indians are facing exposure levels that are anywhere from 4 to 12 times the safe level of annual air pollution, based on data from WHO. I have personally seen the impact more visibly in Delhi with its recent alarming levels of smog. Currently, on an average we have just one person in a car at any given point, with the average asset utilisation rate as low as 5%. So while vehicles are congesting the roads, only few people are being actually transported from point A to point B. Ridesharing and carpooling on the contrary, allows us to put ‘more people in fewer cars’, – essentially turning every car into a shared resource,” said Amit Jain, President of India and South Asia, Uber.

“We believe that tackling pollution levels and congestion requires concerted action and collaborative partnerships. Our experience across cities in India and globally shows that alternate methods of commute, carpooling and ride-sharing have made a tangible difference. Today, more than 20% of our rides are on uberPOOL in cities where we offer the service. As a responsible corporate citizen, we want to be part of the solution and we are confident that the citizens will get an opportunity to partner with Uber, and make the future of their cities better,” added Jain.

UberPOOL enables people going the same way at the same time to share their journey by choosing carpooling at the tap of a button. Selecting the uberPOOL option connects the rider real-time with 1-2 passengers heading in the same direction. Shared rides are up to 50% cheaper than traveling solo on uberGO, irrespective of the destination and adds just a couple of minutes to the total ride time.

In India, since the launch of uberPOOL in December 2015:

·    Saved over 32 million kilometres travelled

·    Saved over 1.5 million litres of fuel

·    Cut over 3.5 million kgs COemissions  

As part of the #SwitchToPOOL campaign, Uber will also be announcing a slew of interesting promotional offers through the end of the month to raise awareness amongst citizens and encourage them to pool their rides.

Tags

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India