Top Story

e4m_logo.png

Home >> Advertising >> Article

UAE’s Etisalat Telecom scouts for creative partner

08-April-2009
Font Size   16
Share
UAE’s Etisalat Telecom scouts for creative partner

Etisalat (Emirates Telecommunications), a telecom operator based in the UAE, is on the lookout for a creative partner. Etisalat has picked up 45 per cent stake in Indian telecom firm Swan Telecom Pvt Ltd for $900 million in a move to enter the Indian market.

It may be recalled that in September 2008 Etisalat and Swan Telecom had signed the deal that has paved the way for Etisalat’s entry in the telecom sector in India. Swan Telecom, controlled by Mumbai-based real estate and hospitality business group Dynamix Balwas (DB) Group, holds universal access service (UASL) licences in 13 telecom circles across India.

It is known that agencies have been called for presentations, but their names couldn’t be ascertained at the time of filing the report. Industry sources have informed that the ad spend is estimated to be substantial.

Etisalat operates in 16 countries across Asia, the Middle East and Africa, servicing over 6.4 crore customers. Etisalat among several global players poised to enter the Indian market. It will face some stiff competition from existing operators and well-entrenched players such as Bharti Airtel, Reliance Communications and Vodafone. Some of the new entrants include Sistema Shyam Teleservices, Datacom (backed by Videocon) and Unitech Wireless.

Tags

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by