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Two wheeler companies ride the sales growth, TV advertising up this year<br>An exchange4media analysis of product category trends

27-May-2002
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Two wheeler companies ride the sales growth, TV advertising up this year<br>An exchange4media analysis of product category trends

It's as if no one told them about the slump in the economy. Two wheeler manufacturers have, for the past year, been riding high on the back of healthy sales growth. What's more, the money earned seems to be going into advertising on television, which seems to be the preferred choice of the two-wheeler industry. Lets have a detailed look.

The sales growth for Q1 2002 (Jan - Mar) over Q1 2001 of various two-wheeler manufacturers varied from 40% for Hero Honda to - 40% for LML. TVS, which launched a slew of new products this season, saw its sales going up by 30%. The money earned through higher sales seems to be going into advertising.

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