Top Story

e4m_logo.png

Home >> Advertising >> Article

Twitter users lampoon Pan Bahar ad featuring Pierce Brosnan

08-October-2016
Font Size   16
Share
Twitter users lampoon Pan Bahar ad featuring Pierce Brosnan

His name is Bond. And he feeds on Pan Bahar! That’s a front page advertisement published in The Times of India today featuring Pierce Brosnan. The Die Another Star is remembered for driving sleek cars, using sophisticated armoury and romancing leading beauties on the silver screen.

The TOI advertisement added yet another feather in his cap but failed to impress Twitterati. Within a matter of few hours, the reaction of Twitter users started pouring in. As far as Twitter trends in Delhi were concerned, Pierce Brosnan, Pan Bahar, James Bond and Bond, all the aforementioned terms began generating responses.

A user wondered how Brosnan’s trip to the city of Kanpur led him into choosing Pan Bahar over a gun. 

The general complaint of users was that there was a clear mismatch between the product and its brand ambassador. 

A television commercial produced by DDB Mudra for Pan Bahar featuring Brosnan also invited heavy criticism. 

Other tweets mocked practises associated with chewing Pan Bahar like health complications and spitting in public.  

In an article for The Indian Express, Nandagopal Rajan, Editor, New Media, expressed shock and disbelief at what he saw. “I looked at the ground in disbelief. A hero at my doorstep, but surely a fallen one. Here he was, one of the first Hollywood stars I admired for his small screen presence, selling something that our government should have banned long ago,” wrote Rajan.  He tore into Brosnan’s decision of endorsing a pan masala.

“But selling a pan masala, even if it takes you to hoardings staring down at India from pricey vantage points, should be something that you do in times of desperation,” he said. 

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Industry analysts expect the infusion of foreign capital to drive not only the retail market but also the advertising industry as a result.

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Inform...