It is learnt from sources within the industry that TVS Tyres is on the lookout for a media agency. The pitch is in its final phase and a decision is expected in two weeks’ time. Industry sources have pegged the business in the vicinity of Rs 5-7 crore.
It is learnt that the company did not have any media agency on board recently. TVS Tyres was incepted in 1982 and the company manufactures comprehensive range of both two- and three-wheeler tyres and tubes for the Indian market, addressing both commercial and industrial needs.