Top Story


Home >> Advertising >> Article

TVS Tyres scouts for media agency

Font Size   16
TVS Tyres scouts for media agency

It is learnt from sources within the industry that TVS Tyres is on the lookout for a media agency. The pitch is in its final phase and a decision is expected in two weeks’ time. Industry sources have pegged the business in the vicinity of Rs 5-7 crore.

It is learnt that the company did not have any media agency on board recently. TVS Tyres was incepted in 1982 and the company manufactures comprehensive range of both two- and three-wheeler tyres and tubes for the Indian market, addressing both commercial and industrial needs.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...