TVS Motors is in the process of reviewing agencies again. Even as the side of the business presently is in the creative domain, the pitch invites agencies only for the forthcoming product from the TVS stable.
At present, TVS has the creative business divided between McCann Erickson, Saatchi & Saatchi and Temple. The media duties lie with Madison Media.
The company’s officials were not available for comments on the development, but sources close to the developments said that the presentations would be made next week.
All the club agencies are invited to pitch for the account, though it is unclear whether an outside agency is also involved. TVS’ ad spend budget for the new product could not be ascertained either. The group on the whole spends in the region of Rs 80 crore at present.
TVS Motors had invited a media pitch earlier in the year and had decided to sign Madison Media as its AoR.