TVS Motor Company has launched a new campaign for its scooter brand, TVS Jupiter. The TVC aims to bring alive the brand promise - ‘Zyada ka fayada’.
The TVC features brand ambassador Amitabh Bachchan who reiterates the importance of ‘jaanchna parakhna’ to get more value. This campaign is based on an insight – that even as kids we are aware of the need to ‘evaluate’ (Jaanch Parakh) in order to make the best choice which will translate into ‘extra’ benefit- ‘Zyada ka fayda’.
The campaign has been designed by Dentsu Communications Pvt. Ltd.
Commenting on the campaign, Aniruddha Haldar, Vice President Marketing (Scooters), said “The power of this campaign resides in the simplicity of its premise and confidence in the product, TVS Jupiter. The premise being that as consumers we often do not fully evaluate the options available, though we know that it is the only way to make the wise decision. Mr. Amitabh Bachchan is sharing this insight and advising our esteemed consumers to carefully evaluate what is best for them. We are confident that post every evaluation, TVS Jupiter will emerge as the best option because it has always delivered on its promise of ZyadakaFayda.”
Details of the creative team at Dentsu Communications Pvt. Ltd.
National Creative Director: Vipul Thakkar
Account Management: SamratChengapa – Senior VP, Ashwath Kumar – Client Service Director
Planning: Vishal S. Nicholas
You can watch the ad campaign here: