TVS Motor Company is scouting for creative agencies for its new projects. It is believed that the pitch is still on and all major agencies are taking part. However, the names of all the participating agencies could not be confirmed. TVS will decide on the new agency by mid-April. TVS already has McCann Erickson and Saatchi & Saatchi on its roster of agencies.
R Ramakrishnan (Ramki), Marketing Head, TVS Motor Company, has confirmed the development, but refused to say anything further, stating it was too early to comment.
It is learnt that the pitch is for new projects, which would include newly launched scooters and bikes. TVS Motor Company has a total budget of nearly Rs 65-70 crore for advertising. It is not clear if any additional budget would be earmarked for the new project advertising or a percentage of the mentioned figure would be used.
Tennis ace and youth icon Sania Mirza is the brand ambassador for TVS Scooty Streak, which is currently running a campaign. It has taken the platform of ‘Tough & trendy’ as a communication strategy. For another of its brand, TVS Scooty Pep, actor Preity Zinta has been the brand ambassador. Sachin Tendulkar and Mahendra Singh Dhoni, too, have endorsed TVS Motors’ brands.