Top Story


Home >> Advertising >> Article

TVS Motor Company calls for creative pitch for its new projects

Font Size   16
TVS Motor Company calls for creative pitch for its new projects

TVS Motor Company is scouting for creative agencies for its new projects. It is believed that the pitch is still on and all major agencies are taking part. However, the names of all the participating agencies could not be confirmed. TVS will decide on the new agency by mid-April. TVS already has McCann Erickson and Saatchi & Saatchi on its roster of agencies.

R Ramakrishnan (Ramki), Marketing Head, TVS Motor Company, has confirmed the development, but refused to say anything further, stating it was too early to comment.

It is learnt that the pitch is for new projects, which would include newly launched scooters and bikes. TVS Motor Company has a total budget of nearly Rs 65-70 crore for advertising. It is not clear if any additional budget would be earmarked for the new project advertising or a percentage of the mentioned figure would be used.

Tennis ace and youth icon Sania Mirza is the brand ambassador for TVS Scooty Streak, which is currently running a campaign. It has taken the platform of ‘Tough & trendy’ as a communication strategy. For another of its brand, TVS Scooty Pep, actor Preity Zinta has been the brand ambassador. Sachin Tendulkar and Mahendra Singh Dhoni, too, have endorsed TVS Motors’ brands.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...