Television Eighteen (TV 18) Ltd has commenced the implementation of its strategic intent to have greater operational integration for news and content generation between itself and its subsidiary e-Eighteen Dot Com Limited, which owns moneycontrol.com. TV 18 presently has a 49 pre cent equity stake in CNBC India.
The company has already been cross programming content between CNBC India business news channel and moneycontrol.com. This has supported the company’s endeavour to enhance its content quality, availability, and audience reach across both the disseminating platforms given the high level of compatibility between their operations, according to the company.
As a part of this development Victor Fernandes (presently the CEO e-Eighteen Dot Com) and Sangeeta Fernandes the original entrepreneurs behind moneycontrol.com will move from performing an executive role to an advisory role.
But Victor will continue to anchor the Mutual Fund Investor show and participate as a part of the experts panel on manage the day-to-day operations of the business.