Top Story

e4m_logo.png

Home >> Advertising >> Article

TV18 implements cross programming between CNBC, moneycontrol.com

14-April-2001
Font Size   16
Share
TV18 implements cross programming between CNBC, moneycontrol.com

Television Eighteen (TV 18) Ltd has commenced the implementation of its strategic intent to have greater operational integration for news and content generation between itself and its subsidiary e-Eighteen Dot Com Limited, which owns moneycontrol.com. TV 18 presently has a 49 pre cent equity stake in CNBC India.

The company has already been cross programming content between CNBC India business news channel and moneycontrol.com. This has supported the company’s endeavour to enhance its content quality, availability, and audience reach across both the disseminating platforms given the high level of compatibility between their operations, according to the company.

As a part of this development Victor Fernandes (presently the CEO e-Eighteen Dot Com) and Sangeeta Fernandes the original entrepreneurs behind moneycontrol.com will move from performing an executive role to an advisory role.

But Victor will continue to anchor the Mutual Fund Investor show and participate as a part of the experts panel on manage the day-to-day operations of the business.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking