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TV war set to take new turn

21-April-2001
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TV war set to take new turn

Star is taking a relook at its channels on fronts like marketing, distribution, programming and the scheduling. The network was devising new strategies to make Star the numero uno network.

It wants STAR plus’ success to rub-off on its sister channels and cross-synergy for promotions is part of this strategy.

Industry observer say this strategy revolves around the four times a week schedule for the popular shows. Star says the strategy was to save airing of 4 1/2 hour or one hour shows on each of the four days, from Mondays to Thursdays.

They give the example of KBC saying, if the show was to be a weekly show, say on Monday, then STAR would have had to find a replacement to block the viewers eyeballs on rest of the days. The same goes for the serials like Saas Bhi Kabhi Bahu Thi and Kahani Ghar-Ghar Ki.

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