The Cable and Satellite Broadcasting Association of Asia (CASBAA) announced the winners of the CASBAA TV Advertising Awards 2006. In their third year, the Awards recognise and promote creative excellence in multi-channel TV in the Asia Pacific. Organised in association with ‘Media’ magazine, the Awards were presented on October 27 during the CASBAA Convention 2006 in Hong Kong.
Coca-Cola won both the ‘Most Creative Use of TV’ and the John Doherty ‘Campaign of the Year’ trophies this year for its ‘Coke: A Light Affair’ campaign.
CASBAA had received more than 160 entries for the eight categories, representing a 30 per cent jump from last year. Marcel Fenez, Chairman of CASBAA, said, “We are pleased to see this high degree of participation from industry players. CASBAA is delighted with the quality of the entries, which demonstrate passion, creativity, intelligence and innovation.”
Fenez added, “TV remains one of the most effective media for advertising. The Asia Pacific TV advertising market continues to grow at a steady pace, signaling the importance of this medium as a powerful communications tool. This also shows the huge growth opportunities for the pay-TV industry in terms of ad dollars.”
The winners were selected by a panel of judges headed by James Cheung, Creative Director at TBWA, and comprising nine professionals in their respective fields – Sandy Chan, Executive Creative Director, Leo Burnett; Charley Kan, National Creative Director & MD Beijing, Mediaedge:cia; Bill McQueen, Creative Director, National Geographic; Andrew Rutherford, Founding Partner, Yang Rutherford; Annie Wong, Executive Creative Director, Ogilvy & Mather Asia Pacific; Charles Wong, MD and Chief Creative Officer, Contract Advertising; Bill Browning, EVP and Network Creative Services, STAR TV; and Spencer Wong, Executive Creative Director and EVP, McCann Erickson.
Tim Waldron, Managing Director of ‘Media’ magazine, said, “We are very pleased to collaborate with CASBAA again this year in organising these TV advertising awards, which have become a major event for the industry. The CASBAA TV Advertising Awards not only promote creative excellence, but also the effective use of TV as an advertising medium.”
Meanwhile, Peter Jackson, CEO of satellite system operator AsiaSat, won the CASBAA Chairman’s Award 2006 for “the outstanding contribution to the Asia-Pacific multi-channel cable, satellite and broadband pay-TV industries in the previous 12 months”.
Jackson has been a member of CASBAA for almost all of the Association’s 15-year history and a Member of the Board of Directors for seven years.
The CASBAA Chairman’s Award 2006 was presented at the conclusion of the CASBAA TV Advertising Awards.