Tupperware is all set to revolutionize the Indian market with new product launches over the next few weeks and months. The products are targeted at the SEC A+, after having consolidated its position with SEC A and B. After having achieved a good momentum over the past eight years since its launch in 1996, Tupperware is looking to double its turnover in India by the end of 2006.
Asha Gupta, General Manager, Tupperware India Pvt. Ltd, said, “We will launch these products very soon in India. The range will be beefed up and these products will be in the premium slot. We are going to get more and more SEC A+ into buying these products, which is not only going to help increase the company’s revenue but also the consultants. The more high priced the product she sells, the more money she is going to make.”
The premium products that are going to be brought to India have not been present here. These products are polycarbonate products, which look like glass but are actually plastic, the designs are also unique.
Tupperware has a vast network of an all-women team of over 55,000 members across 48 cities in India. This direct-selling company has a turnover of Rs. 100 crore in India and is looking to scale it to Rs. 206 crore by 2006.