Top Story

e4m_logo.png

Home >> TREND >> Article

Tupperware soon to launch premium range, aims doubling turnover by ’06

20-January-2005
Font Size   16
Share
Tupperware soon to launch premium range, aims doubling turnover by ’06

Tupperware is all set to revolutionize the Indian market with new product launches over the next few weeks and months. The products are targeted at the SEC A+, after having consolidated its position with SEC A and B. After having achieved a good momentum over the past eight years since its launch in 1996, Tupperware is looking to double its turnover in India by the end of 2006.

Asha Gupta, General Manager, Tupperware India Pvt. Ltd, said, “We will launch these products very soon in India. The range will be beefed up and these products will be in the premium slot. We are going to get more and more SEC A+ into buying these products, which is not only going to help increase the company’s revenue but also the consultants. The more high priced the product she sells, the more money she is going to make.”

The premium products that are going to be brought to India have not been present here. These products are polycarbonate products, which look like glass but are actually plastic, the designs are also unique.

Tupperware has a vast network of an all-women team of over 55,000 members across 48 cities in India. This direct-selling company has a turnover of Rs. 100 crore in India and is looking to scale it to Rs. 206 crore by 2006.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship