Top Story

e4m_logo.png

Home >> TREND >> Article

Tupperware soon to launch premium range, aims doubling turnover by ’06

20-January-2005
Font Size   16
Share
Tupperware soon to launch premium range, aims doubling turnover by ’06

Tupperware is all set to revolutionize the Indian market with new product launches over the next few weeks and months. The products are targeted at the SEC A+, after having consolidated its position with SEC A and B. After having achieved a good momentum over the past eight years since its launch in 1996, Tupperware is looking to double its turnover in India by the end of 2006.

Asha Gupta, General Manager, Tupperware India Pvt. Ltd, said, “We will launch these products very soon in India. The range will be beefed up and these products will be in the premium slot. We are going to get more and more SEC A+ into buying these products, which is not only going to help increase the company’s revenue but also the consultants. The more high priced the product she sells, the more money she is going to make.”

The premium products that are going to be brought to India have not been present here. These products are polycarbonate products, which look like glass but are actually plastic, the designs are also unique.

Tupperware has a vast network of an all-women team of over 55,000 members across 48 cities in India. This direct-selling company has a turnover of Rs. 100 crore in India and is looking to scale it to Rs. 206 crore by 2006.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking