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TTML appoints Square Circle Outdoors as OOH partner for Tata Indicom

02-July-2009
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TTML appoints Square Circle Outdoors as OOH partner for Tata Indicom

Tata Teleservices (Maharashtra) Ltd (TTML) has awarded the media duties to Square Circle Outdoors Pvt Ltd for out-of-home solutions for Brand Tata Indicom.

Shashank Pore, General Manager - Marketing, TTML, said, “Tata Indicom, today, has evolved into a vibrant and pulsating brand with high visibility and top-of-mind brand recall. OOH plays a very critical role in creating and sustaining brand visibility. I am confident that Square Circle appreciates this and will prove to be a worthy partner.”

On winning the account, Robin Carruthers, CEO, Square Circle Outdoors, said, “We are delighted with this win and thank TTML for having reposed their trust in our abilities. Today, OOH is counted as one of the key media components in any brand visibility study. We understand the criticality of this medium and will ensure that Tata Indicom continues to enjoy the most premium points across both the circles.”

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