Top Story


Home >> Advertising >> Article

TSBI bags media mandate for Canapure Canola Oil

Font Size   16
TSBI bags media mandate for Canapure Canola Oil

Canapure, a Canadian Agro company manufacturing and distributing Canola Oil, has handed over its marketing communication mandate to TheSmallBigIdea (TSBI). The mandates were won through a multi-agency pitch.

As part of the win, the agency will now be responsible for handling digital, social media and creative communication mandates for Canapure Canola Oil, which includes creating an ad film for them. With this win TSBI adds FMCG brands to its existing clientele which currently features clients from entertainment, tourism and e-commerce.

Speaking on the association, Rakesh Gupta, Managing Director, Canola Oil, said, “We are happy to have partnered with TSBI for our marketing communication mandate and are happy to see them develop the mandated output to our satisfaction in a pressing time schedule. The task bestowed on TSBI is to give the brand a relevant imagery amongst the health conscious consumer. We are certain that the cross-industry knowledge that TSBI brings on table will help us achieve our objective faster.”

Commenting on the win, Harikrishnan Pillai, Founder, TSBI said, “FMCG is an interesting space and working with Canapure Canola Oil will give us tremendous insight into the category. We are excited about the association especially because we will be working on a brand from scratch.”


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.