Triveni Media has appointed Live1 as its creative agency for all its channels. The business which is said to be worth Rs 25 crore was confirmed by Amit Sinha, Director and CEO, Triveni Media Ltd. Live1 is a Mumbai-based agency which is a global specialist in relationship and one-to-one marketing solutions.
Some of the channels of Triveni Media are VOI Rajasthan, VOI Madhya Pradesh, Voice of India and Voice of India Bangla.
When asked about the reason for the appointment of Live1, Sinha said, “We have worked with the agency on many other ministry related campaigns before and were very pleased with their work. Taking forward their experience we are happy to partner with Live1 as our creative partner.”
“The agency has already released two print ads for the client that were published in Hindustan Times. We have strong plans to relaunch the channel with a new look and logo for the channel Voice of India,” added Sinha.
Triveni has never had a Media AOR (Agency on record) before. Though the group has worked with TME on project and consultation basis for a very brief period.
Interestingly, the media business will be handled in-house by the Triveni Media group in consultation with Live1. The communication mix will include ATL and BTL activities for the channels. The agency will handle all the bouquet of channels under the Triveni banner.