The Triveni Group, which has infrastructure and real estate projects, has invited pitches for its 360-degrees marketing and promotion campaign for the season. With focus on both above-the-line and below-the-line activities, the Group has invited creative, media agencies, and public relation agencies, and event management companies to present their capabilities on or before December 5 this year.
The key focus of the marketing and promotional activities will be centered on group brand image, with spotlight on the group’s present projects, namely Triveni Signature and Triveni Galaxy (Faridabad), Triveni Heights (Ghaziabad), Triveni City (Agra), and Triveni Krishna Vatika (Vrindaban). These promotions/events shall result in reinforcing the quality, supremacy, and top-of-the-mind recall among investors and consumers.
The Triveni Group has over 10,000 customers and over 150 dealers across the NCR region with established relationships. The Group also has a 24x7 call centre and two SMS short codes ‘Tri’ and ‘Triveni’ at 7272.
The company spokesperson said, “We invite presentations from events management companies, creative agencies, public relation agencies and media agencies to offer a holistic, integrated and value-added solution to reinforce our corporate brand identity, which shall help us in driving sales of current and future projects. The account size is not estimated to any specific amount, as we truly believe to give imagination and creative ample room to perform and deliver results.”
“The plan shall be presented to us with absolute details, including project cost and/or sponsorship tariff, among others. The deadline for receiving presentations at our corporate office is December 5, 2007,” the spokesperson added.