Triton has bagged the creative duties for the entire D’Cold range of products such as D’Cold Total and D’Cold Cough Syrup. Munawar Syed, Director, Triton, confirmed the news. The proposed communication spends are large in keeping with the mega targets set for the brand.
Reacting to the win, Syed said, “The proposed communication spends are large in keeping with the mega targets set for the brand. D’Cold is an important contributor to the company’s projected turnover and Triton has embraced the challenge to grow the brand share with strategic and creative inputs grounded in consumer insights.”
Elaborating on the agency’s strategy for D’Cold, Syed said, “We will be doing print ads, TVC, outdoors, etc. Paras Pharmaceuticals has set ambitious growth targets, and has re-engineered all marketing processes to make that quantum leap.”
Triton’s positioning tools are already contributing to other brands of Paras such as Moov, RingGuard, BathFresh and the SetWet men’s range.