Triton Communications has been awarded the brand strategy and creative mandate for ATG (Alliance Tire Group). The pitch process that lasted around two months featured some of the leading agencies.
Ashish Medhekar, Executive Director of Triton Communications said, “We are proud to have won the business on the basis of our work amidst a fiercely contested pitch. Whilst Make In India is the latest buzz, ATG is a brand that epitomizes this philosophy. We are confident in partnering ATG achieve their objectives look forward to a long and rewarding association.”
ATG is a leading entity in the Off-Highway Tires (OHT) category and is present across 6 continents in over 120 countries. It constitutes three world-renowned brands—Alliance, Galaxy and Primex. ATG achieved a global turnover in excess of $550 million in the year 2014.
According to Harshawardhan Honmode, Executive Vice President (Marketing) of ATG “We have a vision to be amongst the top three global players in the off-highway tire market focused on agriculture, forestry and construction. We looked out for a partner to build our mother brand and the individual brands in sync with our vision and forte. After reviewing the presentations of various agencies, we decided to go ahead with Triton Communications.”