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Triton to launch media company

15-February-2002
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Triton to launch media company

Triton Communications plans to launch an independent media planning and buying company in April this year. The agency plans to bring in a professional from outside to head the company. The new company will pitch for business from outside, along with working for its own clients.

The agency has also lined up a series of diversification plans, including launching specialised divisions for rural, customer relationship management (CRM), direct marketing and outdoor deals.

Source: Business Standard

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