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Triton Delhi wins X-Pert dishwashing bar; Ahmedabad unit wins Bodyline

Triton Delhi wins X-Pert dishwashing bar; Ahmedabad unit wins Bodyline

Author | Pallavi Goorha | Thursday, Jan 11,2007 8:57 AM

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Triton Delhi wins X-Pert dishwashing bar; Ahmedabad unit wins Bodyline

Triton has begun the year on a good note. Triton Delhi has won the creative business for X-Pert dishwashing bar of Kanpur-based Gharti Industries. The account size is worth Rs 6 crore. Triton Ahmedabad has won the Bodyline menswear and accessories account pegged at Rs 5 crore.

Triton Director, Munawar Syed, said, “We are really happy to bag these businesses. We will do the strategic planning and creative execution of X-Pert. We are doing the packaging, design, communication, media planning, etc. Right now, the packaging design for the bar is on. The dishwashing bar is still under test launch. The launch will happen in April.”

Elaborating on the agency’s strategy for X-Pert, Syed said, “It will be a complete 360-degree campaign, including print, TVC, outdoors, on-ground promotions, etc. We are competing against Vim bar and Axion.”

Regarding the Ahmedabad win, Syed said, “Bodyline is an in-store men’s fashion wear and accessories store. They have major plans in Gujarat. We are doing the image building, brand building and promotions targeted at the high-profile audience.”

Triton Executive Director, Mahesh Manjawala, said, “For Bodyline, we are working towards a total change of image. We will be doing lot of below the line and above the line activities besides the usual print and outdoors. We will also be doing lot of marketing promotions around the brand.”

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