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Triton Delhi on account-winning spree; adds Grasim brands, Indraprastha Gas to its kitty

Triton Delhi on account-winning spree; adds Grasim brands, Indraprastha Gas to its kitty

Author | Sumita Patra | Tuesday, Sep 19,2006 8:03 AM

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Triton Delhi on account-winning spree; adds Grasim brands, Indraprastha Gas to its kitty

Triton’s Delhi has been quite busy of late adding new accounts. The new accounts that the agency has bagged include brands like Graveira and Real Viera from Grasim Industries, Indraprastha Gas Ltd, Eastman Industries (automotive batteries brand Bronco) and Sunstar Exhibitions, among others.

Triton will be looking after the creative as well as media duties of these brands. Triton is also one of the empanelled agencies for handling the Rural Electrification Corporation account.

The total value of these five businesses is estimated to be in the region of Rs 15 crore.

Grasim Industries had called for a pitch for two of its brands, Graveira and Real Viera, around two months back. Indraprastha Gas Ltd, on the other hand, has empanelled three agencies to look after its creative and media business. These include, besides Triton, Pressman Advertising and Mercantile Advertising.

Eastman Industries had called for a pitch towards the end of August. Triton emerged the winner following a multi-agency pitch, which saw the participation of four agencies. The names of the other agencies could not be ascertained.

Sunstar Exhibitions, which is into organising speciality exhibitions, has been handling its communication internally so far. The company called for a pitch in the beginning of August, which saw the participation of three agencies.

Commenting on the account wins, Jhoy Roy, Senior Vice-President, Triton, Delhi, said, “All this has been possible because of splendid team work, driven by passion to meet the growing client needs and expectations. With these new gains, we are strengthening our servicing team and have appointed senior creative professionals. We have ambitious plans to enhance business growth with outstanding business ideas that would make our client business grow faster.”

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