Top Story


Home >> Advertising >> Article

Triton, Delhi bags Stacy Adams, Leh Berry, DDA accounts pegged at Rs 10 crore

Font Size   16
Triton, Delhi bags Stacy Adams, Leh Berry, DDA accounts pegged at Rs 10 crore

It has been a busy time for Triton Communications, Delhi, which recently bagged the creative and media duties of Stacy Adams men's shoe business; Seabuckthorn Indage, the fruit juice division of wine major Chateau Indage; and Delhi Development Authority (DDA).

Commenting on the account wins, Triton Communications MD, Munawar Syed, said, "We are happy to bag these three businesses. It will help the agency to grow and bring new business opportunities for us. The total size of the three businessed is Rs 10 crore."

He added, "To begin with, Triton will handle Seabuckthorn Indage's fruit juice brand Leh Berry. We will also handle Stacy Adams shoes. This apart, Triton will carry out the communication tasks of the various departments of DDA such as transport, environment and health."

Syed further said that the businesses of all the campaigns would be based on the 360-degree angle. "We will be doing below the line and above the line activities for them, which includes print, TVC, hoardings, etc."

"Following the movement of Vivek Srivastava, who was the Executive Director of Triton, Delhi, Ramesh Kaul and Ranjan Majumdar, who have been with the company for more than six years, will be heading the business in Delhi. I will be spending more time in Delhi to explore new business opportunities and avenues, as I find the Delhi market very exciting," Syed said.

Elaborating on his future plans, he said, "We are looking forward to enter the Middle-East, especially Saudi Arabia, early next year. Talks are on, but nothing has been finalised yet. But what I can say is that we will open an independent office there eventually. Further, we have plans to see Triton getting into a joint venture or partnering with a global agency."


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow