It has been a busy time for Triton Communications, Delhi, which recently bagged the creative and media duties of Stacy Adams men's shoe business; Seabuckthorn Indage, the fruit juice division of wine major Chateau Indage; and Delhi Development Authority (DDA).
Commenting on the account wins, Triton Communications MD, Munawar Syed, said, "We are happy to bag these three businesses. It will help the agency to grow and bring new business opportunities for us. The total size of the three businessed is Rs 10 crore."
He added, "To begin with, Triton will handle Seabuckthorn Indage's fruit juice brand Leh Berry. We will also handle Stacy Adams shoes. This apart, Triton will carry out the communication tasks of the various departments of DDA such as transport, environment and health."
Syed further said that the businesses of all the campaigns would be based on the 360-degree angle. "We will be doing below the line and above the line activities for them, which includes print, TVC, hoardings, etc."
"Following the movement of Vivek Srivastava, who was the Executive Director of Triton, Delhi, Ramesh Kaul and Ranjan Majumdar, who have been with the company for more than six years, will be heading the business in Delhi. I will be spending more time in Delhi to explore new business opportunities and avenues, as I find the Delhi market very exciting," Syed said.
Elaborating on his future plans, he said, "We are looking forward to enter the Middle-East, especially Saudi Arabia, early next year. Talks are on, but nothing has been finalised yet. But what I can say is that we will open an independent office there eventually. Further, we have plans to see Triton getting into a joint venture or partnering with a global agency."