Triton Communications, a 10-year old advertising agency headquartered in Mumbai, has joined ICOM (International Communications Agency Network, Inc).
With 70 plus members in more than 50 countries, US-based ICOM network offers a full range of integrated marketing and media communications services and is credited to be the most balanced of international independent agency networks.
According to industry sources, Triton Group has more than Rs 175 crore in billings coming from both local and international clients. The ICOM membership will allow Triton to provide a window to the world to its clients and tap into services and resources outside India.
The Triton roster includes Eureka Forbes Limited; Paras Pharmaceuticals; and Samsung India Ltd, among others.
ICOM was founded in 1950 as the National Federation of Advertising Agencies and became the International Federation of Advertising Agencies, Inc., in 1980. It was renamed in 1980 to reflect its expanded range of capabilities.
Source: Financial Express