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Triton Communications bags creative mandate for Gingercrush

17-July-2015
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Triton Communications bags creative mandate for Gingercrush

Following a multi-agency pitch, Triton Communications won the creative mandate for soon-to-be launched e-commerce portal, Gingercrush floated by Swadesh Essfil, which will offer customised printing solutions.

The agency will work towards positioning and developing a brand identity for the company, and scaling up the business against the background of modern-day online retail. It will also work towards establishing the brand in the e-commerce market.

Commenting on the association, Rajvi Makol, Founder and CEO of gingercrush.com said, "Out of all the agencies that we met, Triton impressed us the most with their in-depth understanding of the business and superlative execution of creative. We look forward to building a long and fruitful association with them."

Virendra Saini, Executive Vice President, Triton Communications commented, "This is an exciting category to work on and we have created equally exciting work. We are delighted to partner with the brand and committed to take it to the next level. This latest win makes a significant new entry in our portfolio of brands."

Triton Communications’ client portfolio includes Eureka Forbes, Yes Bank, Adani Wilmar, Bloomberg TV India, and United Breweries among others.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.