Triton Communications Pvt. Ltd. has been awarded the advertising duties for an upcoming shoe brand, Mochi - The Shoe Shoppe. Triton will handle both, media & creative for the brand.
Farah Malik Bhanji, Director of Marketing at Mochi - The Shoe Shoppe says, "We want to take our brand Mochi, national and also need to connect stronger with the young, trendy & savvy generation of today. Triton understood our needs perfectly which was reflected in their thinking and creatives".
Meanwhile Jayesh Ravindranath, Executive Director, Triton expresses, "We are very happy that the Client has expressed confidence in us and is open to good creativity. We are confident of the work meeting the brand's objective in the marketplace which is very competitive and make Mochi the favorite brand of today's youth".
Mochi - The Shoe Shoppe is present in 8 locations across 5 cities & there are plans now to increase penetration across the country.