Top Story


Home >> Advertising >> Article

Triton Communications awarded account of Mochi

Font Size   16
Triton Communications awarded account of Mochi

Triton Communications Pvt. Ltd. has been awarded the advertising duties for an upcoming shoe brand, Mochi - The Shoe Shoppe. Triton will handle both, media & creative for the brand.

Farah Malik Bhanji, Director of Marketing at Mochi - The Shoe Shoppe says, "We want to take our brand Mochi, national and also need to connect stronger with the young, trendy & savvy generation of today. Triton understood our needs perfectly which was reflected in their thinking and creatives".

Meanwhile Jayesh Ravindranath, Executive Director, Triton expresses, "We are very happy that the Client has expressed confidence in us and is open to good creativity. We are confident of the work meeting the brand's objective in the marketplace which is very competitive and make Mochi the favorite brand of today's youth".

Mochi - The Shoe Shoppe is present in 8 locations across 5 cities & there are plans now to increase penetration across the country.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...