Triton Communications Bangalore has bagged the business of the Golden Chariot Luxury Train following a multi-agency pitch. Triton would be handling both creative and media duties of this luxury train. According to industry sources, the account size is estimated well over Rs 15-20 crore. The incumbent agency is Percept H. The Golden Chariot is an initiative of the Department of Tourism and the Government of Karnataka, run by KSTDC. The train is slated for launch by December-end 2007.
Confirming the development, Ali Merchant, MD, Triton Communications, said, “Our experience with tourism has given us a deep insight and understanding, thus helping us strategise for The Golden Chariot. It has been a great experience pitching for the account. Triton Communications will be working on a 360-degree communication strategy for The Golden Chariot, like direct marketing, activation programmes both in India and overseas, PR, and many more. We are looking forward to take this relationship to greater heights.”
The Golden Chariot Luxury Train has thematically designed coaches. The 11 passenger coaches are inspired by the Mysore and Belur-Halebid style of art and architecture.