Following a multi-agency pitch, Triton Communications has bagged the advertising duties of Kenstar, the popular brand belonging to Kitchen Appliances India Ltd. The agency will handle creative, media and integrated communication services for the brand. Industry estimates peg the business size to be upwards of Rs 10 crore.
On partnering with Triton, Rahul Sethi, Managing Director, Kenstar, said, “We are delighted to have Triton as our communications partner. Their strategic and creative interpretation matched our marketing vision and strategy, which we found to be unique and distinctive.”
Ali Merchant, Director, Triton Communications, said, “We specialise in making winners out of challenger brands, and with its new focus and strategy, Kenstar will successfully challenge the majors in the AC, refrigerator, microwave oven and washing machine segments.”
Kenstar, a home appliances brand, has a portfolio that includes both kitchen and electronic durables. The brand will now focus on establishing a presence in the larger white goods segment.
In recent months, Triton has bagged the businesses of Hamilton Housewares Pvt. Ltd, whose brands include Milton Housewares and Treo Imported Glassware, and luggage brand Safari.