Sanjay Chakraborty, Associate Vice President, Triton Communications, Ahmedabad, has made his entry in the Limca Book of Records for launching the website InPublicInterest. The website is the claimed to be the largest and one of the first websites dedicated to public service advertising. It has an exhaustive collection of video ads and is designed to inform the public on issues that are frequently considered to be in the best interests of the community at large.
Commenting on the online initiative, Chakraborty said, “InPublicInterest is a one-stop destination for individuals who aspire to create such powerful communication through advertisements and make a difference to the society. This exhaustive collection of TV ads will serve as a reference and shall be of immense help to people who intend to craft such soulful and effective creations.”
This is not the first time that Chakraborty has found mention in the Limca Book. In the recent past, he has entered the Limca Book of Records for being the only advertising professional visiting maximum number of management institutes to deliver sessions.