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Trigger Jeans account goes to Mudra South

20-March-2004
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Trigger Jeans account goes to Mudra South

Continuing with its phenomenal winning streak, Mudra South has added the Trigger Jeans (KG Denim) account to its portfolio. The agency has regained the account after a gap of six years. The business, which is pegged at over Rs 5 crore is won in a multi-agency pitch. JWT was handling the account so far.

Speaking on the occasion, R Lakshminarayanan, Executive Director, Mudra South says, “We are happy to have bagged this account close on the heels of other wins across the region. Trigger Jeans is an extremely exciting brand and we are thrilled to have been given this opportunity. Indeed for us at Mudra, this is a much respected and loved client and brand coming back home.”

Speaking about the new assignment, N Rajha Gopallan, Business Head, Trigger Jeans says, “Mudra understands our business and the category and that is what we need. The strategy and creative work are very refreshing and bang on-target. It matched very well with our product strategy. We expect the work to hit the media soon.”

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