Top Story

e4m_logo.png

Home >> Advertising >> Article

Tribute: Naresh Gupta: AGK, the inspirational figure

08-February-2016
Font Size   16
Share
Tribute: Naresh Gupta: AGK, the inspirational figure

I never worked closely with AGK; in fact I met him only a few times despite working in Mudra for a fairly long time. I worked in SAMIR, the market research division of Mudra, and was always kept at arm’s length by Mudra to maintain independence of SAMIR.

My first meeting with AGK was in Ahmedabad a few weeks after we joined the agency. There were four of us that were hired by Dr Nagananda Kumar, to expand the offering of SAMIR. We met him for just about ten minutes where his advice to us, in his typical Telugu fast paced accent, was to be fearless and to listen far more than we ever did. This is one advice that has stayed with me.

In my years in Mudra, the only time I met him again was when he complimented me for finding the right insights for the “Humko Binnie’s Mangta” campaign and his advice then too was to stay rooted and keep close to the ‘Indianness’ of India.

I had good fortune to meet him in 2005 once again as he had called for a pitch on Vimal, the brand that he built and was looking at re-launching it. The pride in his eyes after meeting Prathap, Raj Kurup and me was unmistakable. The three of us were determined to make our mark with him; it was almost as if we had to give the Guru Dakshina. We won the pitch, and to an extent we felt that all of us had passed the exam.

A small part of AGK lives in BITM today. For us to continue to work on Vimal is akin to staying in touch with the lessons I learnt from him----‘Listen and stay rooted to India’ have remained the lessons that made my career. He was truly inspirational as a leader.

(The author is Managing Partner, CSO at Bang in the Middle)

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...