Top Story

e4m_logo.png

Home >> Advertising >> Article

Tribute: Kapil Arora: To AGK Sir, with love...

08-February-2016
Font Size   16
Share
Tribute: Kapil Arora: To AGK Sir, with love...

I didn't know you very well, I didn't get to work with you or watch you build brands from close quarters. I wasn't part of your epic journey of building an Indian giant in the world of communications. In fact, I distinctly remember our only interactions being a couple of nervous handshakes (I was shaking with excitement) almost two decades ago.

And yet, with your passing, I feel a sadness I can't contain. The reason lies perhaps in a little sapling you planted in the village of Shela, near Ahmedabad 25 years ago. I am that sapling. As are thousands of my brethren who passed through the gates of MICA. In being the invisible force behind that institute, there's a bit of you that's seeped into all of us, and indeed in all of those you touched and influenced at Mudra and beyond, through your life. But I like to think we were your favourites. Because we were your vision for the industry - your investment back into the profession you so loved and enjoyed. To give back came naturally to you.

One of my most treasured moments in the business came when you wrote a piece applauding an ad my team and I had created a few years ago. It wasn't a critique, just a straight from the heart piece, on how it had touched you.  Not bothering about which agency it came from or finding some missing angle in the strategy, just great applause.

In a world of stereotypical Mad Men, you stood out with your simplicity. Indeed you were an ad man extraordinaire' - a giant who walked to his own tune and inspired so many more, to follow their own.

I feel that sadness with your passing not because I don't know you Sir. I am you.

(The author is President – Branch Head, Ogilvy North)

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking