Top Story


Home >> Advertising >> Article

Tribe 10 Advertising inks strategic pact with Poorman Production

Font Size   16
Tribe 10 Advertising inks strategic pact with Poorman Production

Tribe 10 Advertising has signed an MoU with Poorman Production, under which the latter will handle all production requirements of Tribe 10’s clients. The MoU was signed recently, marking the fifth Anniversary celebrations of Tribe 10. Poorman Production is a creative production house owned by ad film maker Pradeep Kalipurayath.

Elaborating on the pact, Rajani Nair and Shankar Iyer, partners, Tribe 10, said, “We were on the lookout for a perfect production partner who would understand our clients like we do and actively support us technically. We held parleys with several production companies, but realised that they might not be able to live up to our expectations. Poorman falls exactly in our scheme of things. Since we have worked with Poorman earlier, we knew about what they were capable of.”

They further said, “The basic idea behind the tie-up was to become a one-stop solution partner for our clients. Poorman will function like our own production department and it will help them get quality output at reduced cost as opposed to the case where the agency will outsource production requirements for a percentage. Also, this will help avoid any kind of misunderstandings, delays or communication gaps since work will be closely monitored internally at every stage. Tribe 10 will enter into technical, technological and resource sharing tie-ups like this to strengthen our offerings to clients. This definitely gives us an edge over competition.”

The MoU, however, does not restrict Poorman from working with other advertising agencies. “Poorman is an attitude. It is about bringing to the table excellent quality at minimal cost. We strive to get the best output we can within the client’s budget. Our creative ability and resource know-how are our biggest strengths. We found a perfect partner in Tribe 10, who has a similar working style as ours. With this partnership, Poorman’s clients get to leverage on Tribe 10’s advertising and brand building expertise as well,” said Pradeep Kalipurayath.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by