Tribal Fusion, the third largest ad network in the US and reaching 113 million US users each month, has launched an ad network in India. The company has also put in place a sales and marketing team for the Indian advertising market.
Dilip DaSilva, President and CEO, Tribal Fusion, said, “We realised that a large number of NRIs and Indian residents were visiting the web properties we represent and it made sense to bring our media offerings and online advertising expertise to Indian advertisers and agencies.”
Tribal Fusion claims to reach over 500,000 Indian users a day, including a huge proportion of software developers and IT managers.
DaSilva further said that there were 5-6 smaller networks in India, but none of them had the scale or expertise of Tribal Fusion. “We already have established one of the largest networks in the US. In India, we hope to replicate our success in the US and share our knowledge and expertise with Indian agencies and advertisers,” he added.
Tribal Fusion is a division of the Exponential group of online businesses – a technology-enabled media services company that delivers innovative products and services to meet the demands of today’s digital advertiser.
Tribal Fusion represents over 1,200 English language websites. Many websites are well known destinations sites like Experts-Exchange.com, XE.com and Britannica.com. They partner with top quality web publishers to provide advertisers with targeted ad placements. The company offers site-specific, channel-wide and run-of-network placements, and delivers results through expert advice and intelligent technology.