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Tribal DDB, Rapp beef up South and West ops

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Tribal DDB, Rapp beef up South and West ops

 Saugata Bagchi and Bijoe George will be taking on additional roles at Tribal DDB and Rapp India, respectively, effective January 2013.

 Bijoe George, VP, Rapp India, will now handle Rapp India’s operations in the West and South. He will also continue his lead role on the HP business, which is a key client for Rapp in India.

 Saugata Bagchi, VP, Tribal DDB, will now be in charge of the West and South operations for the agency through Tribal DDB’s presence in Mumbai and Bangalore. Both Bagchi and George will continue to report to Venkat Mallik, President, Tribal DDB and Rapp India.

 Commenting on the development, Mallik said, “We’ve had a very good 2012 for both Tribal DDB and RAPP. The new structure with expanded roles for Bijoe and Saugata will help us leverage their skills better and build on the progress we have made in 2012. The year 2013 should see us deepening our capabilities and delivering higher quality business and creative solutions for our clients, while we build RAPP and Tribal DDB into stronger bigger communications agencies.”

On his new role, Bagchi said, “We’ve had a stronghold in the western market and were able to further consolidate it in 2012. I am very excited about this new opportunity and believe that with our new improved digital skill sets, our clients in Southern India will increasingly contribute to the fast pace of growth that we’ve set for Tribal DDB India.”

George added here, “Over the last few years, Rapp India has won many blue chip clients, and 2013 would further propel our growth story. It would be exciting to lead this growth and transformation. Given Rapp’s legacy in the data analytics space, combined with its media neutral offering, clients across verticals will find the Rapp proposition a compelling one.”

Rapp and Tribal DDB are members of the DDB Mudra Group and the Omnicom Group worldwide.

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