Top Story


Home >> Advertising >> Article

Tribal DDB India strengthens creative team

Font Size   16
Tribal DDB India strengthens creative team

Tribal DDB India is investing into a significant ramp up of its creative team. Ashish Phatak and Aman Mannan, both Group Creative Directors at DDB Mudra Mumbai, have taken up the additional role of driving the Tribal DDB creative mandate.

Satish Sethumadhavan (popularly known as Sethu) has joined the agency as Creative Director. His last stint was with Ogilvy & Mather, Bangalore.

Sonal Dabral, Chairman and CCO, DDB Mudra Group said, “With technology opening up endless possibilities in the way we converse with our target audience, these are truly exciting times. At DDB Mudra Group, we want to be the best when it comes to providing breakthrough creative solutions to our clients across multiple media and platforms. With this new beefed up creative structure at Tribal DDB, we are walking our talk.”

Phatak and Mannan joined DDB Mudra Mumbai in 2010 and have been working on LIC, Godrej, Future Group, Union Bank of India, among others.

They have individually and together won multiple awards across Abbys, Cannes, Effies, Emvies, London International Festival, One Show on work for brands such as Union Bank of India, Parachute, Saffola, Tata Indico, Hit, Jaipur Foot Foundation.

Over the past decade, Sethu has worked with brands such as Coca-Cola, Western Union and American Express and famous Indian brands such as ITC’s Bingo, Marico’s Parachute, Haywards, Vicks and Titan, among others. Sethu has won multiple awards across Cannes, One Show, Abby, Goafest, etc. and one of his best digital campaigns is the award winning one for Titan HTSE. 

Venkat Mallik, President, Tribal DDB and Rapp India said, “At Tribal DDB, we believe that the best work in the digital space will emerge from the fusion of the highest standards of brand creative thinking with digital inventiveness. We are building our team with award winning talent with backgrounds in digital, as well as mainstream brand communication. Aman, Ashish and Sethu are individually outstanding creative talent who we are proud to have lead the creative show for us and help set a new benchmark for digital brand creativity.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...