Tribal DDB India has won the online business of Honda Siel Cars India (HSCI). The agency will be handling all brands under HSCI – Honda City, Honda Accord, Honda CRV and the soon to be launched Honda Civic. Prior to Tribal DDB, the business was handled by Module One.
Anita Sharma, Assistant General Manager, HSCI, said, “Tribal DDB India is a full service digital agency and we evaluated them on their capabilities of media planning, buying and creative ideation in the digital space. They have done many a successful brand turnarounds in the past and their credentials were too strong to ignore when it came to handling our brands. Their team is extremely passionate and we are sure that Tribal DDB India will do some path-breaking work for our brands in the digital space.”
“Worldwide, the automotive industry is a proven user and early adopter of the web, Within Tribal DDB India, there are people who have a lot of domain expertise in the automotive field and a first hand knowledge of how consumers use the web as a means of arriving at a considered purchase. The web is the only medium that allows the potential car owner every reassurance at every stage of the buying cycle, from pre-purchase researching and comparing of features to post-purchase service and upgrades. With advocacy playing such a pivotal role in car and model choice, we use web presences as strong, virtual word-of-mouth generators,” remarked R Lakshminarayanan, CEO, Mudra Marketing Services.
Rammohan Sundaram, National Sales Director, Tribal DDB India, said, “The Internet as a medium has evolved over the last couple of years to an extent where the deliveries are exponential and, since it is the only medium where ROI is clearly measurable, it adds to its potency. Delhi is a very vibrant market and we at Tribal DDB India are very pleased with Honda coming to our stable.”
Signed on a week ago, the Tribal DDB India team is bullish about its role in the launch of the Honda Civic. Known to create experiences on the web, Tribal DDB India has been in the news recently for its victorious sweep across all categories of the interactive space at the AAAI GoaFest 2006, its wins at the Asia-Pacific AdFest, the Abbys, and the Webby at New York.
“We are on a roll and on an award winning spree. But what really pleases us is the fact that we are evangelists for the medium and our thought leadership is helping clients take to the space in a way that is showing them definite ROI,” said Lakshminarayanan.