Top Story

e4m_logo.png

Home >> TREND >> Article

Trendz plans to promote Indian haute couture in New Year programming

24-December-2004
Font Size   16
Share
Trendz plans to promote Indian haute couture in New Year programming

In an effort to popularise Indian fashion with viewers, Trendz, the 24-hour fashion and style channel from Zee Telefilms, has planned special programming for the New Year. The channel will showcase Style India 2K5, a one-hour special giving viewers a peep into the world of fashion for the whole of next year.

The episode will be full of fashion forecasts from the best in the industry and will be aired on December 30 at 10 pm, with repeat telecast the next day at 7 pm. Trendz also features haute couture, prêt-a-porter fashion shows and international styles and trends in clothing and accessories, with analysis of designs and cuts of designers and models.

Showcasing interviews with designers, stylists, make-up experts and hair stylists from across the country, the programme covers several aspects like cut and line, colours, fabric and textures, the embroidery, the overall feel, the latest trend for the kind of eye and lip make-up, what kind of hair dos, what similarities and differences will be there between Indian and Western fashion and so on.

“For long, Western fashion has been the staple of fashion watchers in the country. Style India 2K5 will change that perception by showcasing designers, stylists and fashion experts from India as they give their views on the fashion scene. All this will be done in a realistic manner in salons or studios so that the viewers can relate to what they see,” said Ajay Trigunayat, Business Head, Trendz.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’