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Trends in Beauty Products advertising in Print in 2006: AdEx study

Trends in Beauty Products advertising in Print in 2006: AdEx study

Author | exchange4media News Service | Monday, Feb 05,2007 9:49 AM

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Trends in Beauty Products advertising in Print in 2006: AdEx study

There was a 4 per cent rise in print ad volumes of Beauty Products in 2006 over the previous year. A high 52 per cent share was garnered by hair dyes, fairness creams and a range of skin care products. Most of the advertising of Beauty Products was cornered by publications from the West and North zones, with newspapers getting more than magazines. The biggest advertisers were L'Oreal India and HLL.

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