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Trends in Beauty Products advertising in Print in 2006: AdEx study

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Trends in Beauty Products advertising in Print in 2006: AdEx study

There was a 4 per cent rise in print ad volumes of Beauty Products in 2006 over the previous year. A high 52 per cent share was garnered by hair dyes, fairness creams and a range of skin care products. Most of the advertising of Beauty Products was cornered by publications from the West and North zones, with newspapers getting more than magazines. The biggest advertisers were L'Oreal India and HLL.


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Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...