Top Story

e4m_logo.png

Home >> Advertising >> Article

Tree wins advertising, marketing and design mandate for clothing brand FREECULTR

29-May-2014
Font Size   16
Share
Tree wins advertising, marketing and design mandate for clothing brand FREECULTR

Tree, one of India’s contemporary design and advertising companies have recently won the national advertising, marketing and design mandate for the clothing brand, FREECULTR. Tree won the business following a multi-agency pitch.

Tree will support the company’s emerging retail plans and work on designing the in-store experience with an aim to create stronger brand connect with its customers. The agency will also support the advertising and product branding initiatives of FREECULTR nationally across all its channels online & offline.

When asked about the reason for awarding this mandate to Tree, Sandeep Singh, CEO, FREECULTR said, “We are delighted to appoint Tree as our marketing partner. We were impressed with their understanding of the brief and strategic approach at the pitch process. The agency will play a vital role in repositioning the brand further as we grow, enabling FREECULTR to achieve its aim of becoming one of the preferred clothing retail brands for men in India and establish its leadership position in building the category of HENLEY T-Shirts.”

Kapil Dhawan, Co- founder and CEO, Tree said, “FREECULTR is one of the rising Indian clothing brands with an innovative strategy of reaching out through an Omni-channel retail presence. We understand that it is an important decision for them and we are honoured to be selected as their marketing communications partner. We are excited to work with FREECULTR and are confident that we will be able to bring our designing prowess and strategic market thinking to help our client to achieve their brand objectives.”

FREECULTR is a lifestyle brand with one simple goal – design and deliver products that reflect the brands true essence, freedom.

Recognized for its innovation in retail, FREECULTR was awarded ‘Most Innovative Retail Concept’ for the proprietary Touch Screen App, TapShop, created by FREECULTR, at the Asia Retail Congress 2014, and ‘Store Concept of the Year’ at the Economic Times Retail Awards 2014.

Founded in 2007 by Kapil Dhawan and Arnab Chatterjee, Tree is a creative solutions company. Tree’s clients include GSK, World Trade Center, PVR cinemas and Danone among others.
 

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...