Top Story

e4m_logo.png

Home >> Advertising >> Article

Tree wins advertising, marketing and design mandate for clothing brand FREECULTR

29-May-2014
Font Size   16
Share
Tree wins advertising, marketing and design mandate for clothing brand FREECULTR

Tree, one of India’s contemporary design and advertising companies have recently won the national advertising, marketing and design mandate for the clothing brand, FREECULTR. Tree won the business following a multi-agency pitch.

Tree will support the company’s emerging retail plans and work on designing the in-store experience with an aim to create stronger brand connect with its customers. The agency will also support the advertising and product branding initiatives of FREECULTR nationally across all its channels online & offline.

When asked about the reason for awarding this mandate to Tree, Sandeep Singh, CEO, FREECULTR said, “We are delighted to appoint Tree as our marketing partner. We were impressed with their understanding of the brief and strategic approach at the pitch process. The agency will play a vital role in repositioning the brand further as we grow, enabling FREECULTR to achieve its aim of becoming one of the preferred clothing retail brands for men in India and establish its leadership position in building the category of HENLEY T-Shirts.”

Kapil Dhawan, Co- founder and CEO, Tree said, “FREECULTR is one of the rising Indian clothing brands with an innovative strategy of reaching out through an Omni-channel retail presence. We understand that it is an important decision for them and we are honoured to be selected as their marketing communications partner. We are excited to work with FREECULTR and are confident that we will be able to bring our designing prowess and strategic market thinking to help our client to achieve their brand objectives.”

FREECULTR is a lifestyle brand with one simple goal – design and deliver products that reflect the brands true essence, freedom.

Recognized for its innovation in retail, FREECULTR was awarded ‘Most Innovative Retail Concept’ for the proprietary Touch Screen App, TapShop, created by FREECULTR, at the Asia Retail Congress 2014, and ‘Store Concept of the Year’ at the Economic Times Retail Awards 2014.

Founded in 2007 by Kapil Dhawan and Arnab Chatterjee, Tree is a creative solutions company. Tree’s clients include GSK, World Trade Center, PVR cinemas and Danone among others.
 

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline