Top Story

e4m_logo.png

Home >> TREND >> Article

Toyota launches Innova globally, including Indian market

25-February-2005
Font Size   16
Share
Toyota launches Innova globally, including Indian market

Toyota’s much talked about new launch has finally happened. The Japanese automobile giant, on Thursday, launched its state-of-the-art car, the Innova, simultaneously in the global and Indian market. The Innova is being touted as India's first three-row seating passenger car.

Launching the vehicle in India, Fujio Cho, President, Toyota Motor Corporation, said, “The Innova is truly a model of the 21st century. It not only fulfils the needs of MPV customers, but also strongly appeals to passenger car customers.”

In India, Toyota is introducing five variants of the Innova 2.0 litre petrol version and 2.5 1itre diesel version in seven colours. The petrol version is priced between Rs 6.82 lakh and Rs 9.43 lakh. The diesel version is priced between Rs 7.42 lakh and Rs 10.03 lakh. The Innova will be available across India through TKM’s dealer network.

Vikram Kirloskar, Vice-Chairman, Toyota Kirloskar Motors, said, "The MPV and sedan segments have grown significantly since 1999, primarily due to new model introduction, affluence and affordability. By bringing the best of sedan and MPV in one car, Innova is a category creator in the Indian automobile market. This new-generation vehicle will provide luxury, comfort and safety at par with customer requirements internationally.”

Innova, a replacement of the Qualis, is one of five IMV models that have been designed as part of the Innovative International Multipurpose Vehicle project. The company plans to sell 45,000 units of the Innova in 2005, starting off with 4,500 units in the first month itself.

Innova features advanced variable valve timing – intelligence. This is a Toyota’s technology that makes engines more efficient, thereby maximising power and fuel efficiency while minimising emissions. Adjustable steering wheel, a newly developed three-row air-conditioning built especially for Indian climatic conditions, bottle holders for every passenger, mobile phone chargers and many such innovations provided for comfortable motoring. In addition, Toyota Innova comes packed with a range of advanced safety features.

Atsushi Toyoshima, Managing Director, TKM, said, “We have invested over Rs 600 crore for Innova alone. Our success has been a result of listening to customer needs and meeting expectations. The positioning ‘All You Desire’ is driven by our efforts at meeting existing and latent desires of MPV and sedan buyers.”

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.