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Towards a meaningful industry integration

Towards a meaningful industry integration

Author | exchange4media News Service | Wednesday, Apr 05,2006 12:41 PM

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Towards a meaningful industry integration

A few years ago, a representation from the industry called for a unified currency, needed then because of the disparity between different rating systems. Had there been an industrywide voting then, the single most differentiating view would have been that “monopoly is not good”, writes S. Yesudas, COO, Media Direction.

Tags: e4m

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