Top Story

e4m_logo.png

Home >> TREND >> Article

Toshiba unveils latest mobile computing solutions

26-April-2005
Font Size   16
Share
Toshiba unveils latest mobile computing solutions

Toshiba Singapore's Computer Systems Division has launched a full range of mobile computing solutions in the Capital on Monday. The new line-up offers customers with a total of 18 different choice configurations to enhance their overall mobile computing experience.

The range includes Satellite A80, Satellite M40, TECRA S2, TECRA M3, PORTEGE M300, PORTEGE S100 and Satellite R10. The products are priced Rs 45,000 and upwards.

Toshiba, in partnership with HCL Infosystems Limited, intends to expand its direct accounts coverage, technical service centers, after-sales support and dealer channel networks in the country.

Toshiba that currently holds a 10 per cent market share in India is expecting to garner a bigger market share through its new range of products. However, Rajendra Kumar, Vice President - Operations, HCL Infosystems, said, "We are not worried about the market, our main focus is to bring technology to the customers."

"Our global initiatives are designed to change the way businesses and people work, leading the way to pervasive mobile computing," said Ivan Kam, Distributor Business Manager of Toshiba Singapore's Computer Systems Division.

"Our technological leadership allows us to continually inspire more ground breaking innovative notebook computers specifically designed to fit our customer's varying computing needs," he added.

"Toshiba is among the leading notebook brands in the country. Its technological leadership, combined with HCL Infosystem's operational and distribution strengths, will help us further leverage the huge opportunity in the Indian laptop market," said Kumar.

Considering India as one of the key growth market in the notebook segment, Toshiba and HCL have chalked out an aggressive retail strategy to achieve significant market share in the segment for which concept stores called shopToshiba and ishops are on the anvil.

"We are intending to expand our retail presence to 80- 100 retail outlets in India. Basically we are concentrating on opening 20-25 outlets every quarter. We will be also expanding our reach to small cities through user meets as notebook penetration has increased in non-metros," said Kumar.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

We list a few important stories that you may have missed in the week gone by

Launch two new campaigns Goodknight #ChildrensPlayDay and Godrej protekt #SayNoToNo to encourage parents to spend quality time with kids

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl