Top Story

e4m_logo.png

Home >> TREND >> Article

Toshiba unveils latest mobile computing solutions

26-April-2005
Font Size   16
Share
Toshiba unveils latest mobile computing solutions

Toshiba Singapore's Computer Systems Division has launched a full range of mobile computing solutions in the Capital on Monday. The new line-up offers customers with a total of 18 different choice configurations to enhance their overall mobile computing experience.

The range includes Satellite A80, Satellite M40, TECRA S2, TECRA M3, PORTEGE M300, PORTEGE S100 and Satellite R10. The products are priced Rs 45,000 and upwards.

Toshiba, in partnership with HCL Infosystems Limited, intends to expand its direct accounts coverage, technical service centers, after-sales support and dealer channel networks in the country.

Toshiba that currently holds a 10 per cent market share in India is expecting to garner a bigger market share through its new range of products. However, Rajendra Kumar, Vice President - Operations, HCL Infosystems, said, "We are not worried about the market, our main focus is to bring technology to the customers."

"Our global initiatives are designed to change the way businesses and people work, leading the way to pervasive mobile computing," said Ivan Kam, Distributor Business Manager of Toshiba Singapore's Computer Systems Division.

"Our technological leadership allows us to continually inspire more ground breaking innovative notebook computers specifically designed to fit our customer's varying computing needs," he added.

"Toshiba is among the leading notebook brands in the country. Its technological leadership, combined with HCL Infosystem's operational and distribution strengths, will help us further leverage the huge opportunity in the Indian laptop market," said Kumar.

Considering India as one of the key growth market in the notebook segment, Toshiba and HCL have chalked out an aggressive retail strategy to achieve significant market share in the segment for which concept stores called shopToshiba and ishops are on the anvil.

"We are intending to expand our retail presence to 80- 100 retail outlets in India. Basically we are concentrating on opening 20-25 outlets every quarter. We will be also expanding our reach to small cities through user meets as notebook penetration has increased in non-metros," said Kumar.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...