Samsung India Electronics Ltd, announced the launch of its sports marketing programme in association with cricket through `Team Samsung' - a group of seven celebrity cricketers, which will be endorsing the entire array of Samsung products.
The `Team Samsung' players were Rahul Dravid, V. Sehwag, Anil Kumble, Harbhajan Singh, Javagal Srinath, Dinesh Mongia and Ajay Ratra.
According to the company sources the idea behind `Team Samsung' was to leverage the strength of the entire group of players rather than a single individual. The company will be using `Team Samsung' in its advertising, both print and broadcast media, in its POP/POS material, through road shows with the players and by carrying out dealer incentive programmes and conventions.
Samsung, which is the official sponsor of the Indian team to the forthcoming Busan Asian Games, also announced the `Samsung Spirit of the Asiad' photo contest, between August 21 and September 15, 2002.
Samsung India proposes to close the current year with sales of one million colour TV sets. The company hopes to sell around seven lakh units during the period July 2002 - March 2003.