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Top ad & marketing gurus converge on Singapore for inaugural World Effie Festival 2008

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Top ad & marketing gurus converge on Singapore for inaugural World Effie Festival 2008

The World Effie Festival 2008 has come to Asia for the first time, and the region is all geared to celebrate the event with all the grandeur associated with such an international Festival. The two-day World Effie Festival 2008 gets underway in Singapore from February 28 and is expected to see the participation of 2,000 professionals from the world’s top advertising and marketing companies.

The global event is dedicated to understanding, inspiring and celebrating creative effectiveness in communications. Presented by the Effie Organisation and the Institute of Advertising Singapore (IAS) and supported by DesignSingapore and Singapore Tourism Board, World Effie Festival 2008 brings together over 60 top advertising and marketing leaders who will share and inspire the very best in creative and effective communication.

The Festival will have several ‘first ever’ highlights, beginning with the prestigious Global Effie Awards – the first time the event is held outside New York, where the Effie Organisation was founded in 1968. The region’s first Asia Pacific Effie Awards will also be presented, celebrating the most effective campaigns developed by regional advertising and marketing agencies.

Stephen Mangham, Chairman of the World Effie Festival Supervisory Board, and Group Chairman of O&M Singapore, said, “The overall theme of the World Effie Festival is ‘Ideas with Consequences’ – ideas which have built brands and transformed businesses. We want this festival to educate, inspire and provoke the delegates.”

Besides those attending the Festival in person, a global audience of virtual delegates will also be following the highlights through the Internet, webcasts and blogs.

The speaker line-up include Singapore’s Minister Mentor, Lee Kuan Yew, who will address the creation of ‘Brand Singapore’ in a special dialogue with Jean-Marie Dru, President & CEO of TBWA. Other speakers include, Lord Sebastian Coe, Chairman of the 2010 London Olympics Committee; Shelly Lazarus, Chairman & CEO, O&M Worldwide; Simon Clift, Global Chief Marketing Officer, Unilever; Jorge Consuegra, Vice-President, Marketing, International Yahoo! Inc.; Lawrence Flanagan, Chief Marketing Officer, MasterCard Worldwide; David Droga, Founder, Creative Chairman, DROGA5; and Sir John Hegarty, Chairman and Worldwide Creative Director, BBH, among others.

The World Effie Festival 2008 would have a series of Premier Master Classes in which top leaders in their fields would share their experiences of developing and executing successful campaigns. The event will also showcase the world’s most effective marketing campaigns, with case study presentations from 25 winners of Gold Effie Awards from around the globe in a moderated question and answer session to discuss the strategy behind their successful campaigns.

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World Effie Festival comes to Asia for the first time, to be held in Singapore on Feb 28-29


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