Tonic Media today announced the appointment of Ashwin Dutt as Creative Director. Formerly the Creative Director at Mindshare, Dutt will hold a key leadership position in the agency driving new creative initiatives and innovations across businesses.
Speaking on the appointment, Chetan Asher, Co-Founder and CEO, Tonic Media said, "We’re excited to add Ashwin to our leadership team. We already know and have worked with Ashwin in the past where he had been a part of some award winning campaigns. There has been a steady build-up of a new kind of energy at Tonic over the past few years and we now look forward to leverage Ashwin’s expertise and experience to offer creative and innovative business solutions that challenge industry norms.”
On his new role, Ashwin Dutt commented, “It's a great time to be a part of Tonic Media which is growing at a rapid pace. I love the energy and I'm excited to partner with them to create engaging and neoteric digital experiences that cater to a new and ever-changing world.”
In a career spanning over 15 years, Ashwin has worked with agencies such as Mindshare, OglivyOne, Grey Worldwide and OMD to name a few. Over the years, he has created campaigns across verticals with brands like Star Network, McDonalds, Kissan, HSBC, Castrol and Indian Super League, among others.
Prior to advertising, Ashwin was a journalist with Mid-Day and Indian Express. He also plays the drums for a punk rock band called The Riot Peddlers.